Have you ever asked yourself Is Starbucks A Franchise Service Company or not? Here’s the answer:



Direct Control: It has preferred to operate a large number of company-operated stores to maintain its brand image.

Licensing Instead: Starbucks does not operate through a franchise way, but the company does license its outlets at places such as airports or university campuses.

Cost Considerations: Overhead expenses can easily rival those of conventional franchises, with initial fees of as low as $315,000.

Quality Assurance: Starbucks has several advantages of the centralization of control, which helps the company guarantee the quintessence of the customer experience.

Market Strategy: The lack of franchises has not stopped Starbucks from achieving what it has achieved across the world.

Investor Options: Owning a store is out of the question now, but one can purchase Starbucks shares in the company.



Starbucks's strategy is the opposite of Jeff Bezos's and grows with a focus on quality and the brand rather than opening franchises as soon as possible.